Dear Carolyn,

What does it really take to get your business ready for a successful exit—or transition to the next generation? In this episode, I sat down with Mark Stephenson, co-founder of Cube Business Media and creator of the Business Transitions Forum, to dig into the lessons he’s learned from both selling a company and building one of Canada’s leading business events.

Mark emphasizes the importance of starting early, getting your “house in order,” and focusing on the fundamentals—leadership alignment, culture, client relationships, and maintaining clean financials. Think of it like selling your home: staging takes more effort than you think, but it makes all the difference in the value you create.

This conversation isn’t just about exits—it’s about building a stronger business today. From the power of courageous conversations to mentoring the next generation of leaders, Mark shares how resilience, clarity, and culture drive growth, whether you’re planning to sell or not.

If you want to learn how to maximize your business value and position your team for the future, this is an episode you won’t want to miss!

What action steps can you take to get started now? 

• Listen to the podcast!

• Complete the Business Value Building Assessment from Better Your Best. It quickly gives you a weighted score of what matters most to building your company's value.

• Attend the Business Transition Forum! It's the premier conference dedicated to helping business owners navigate the complexities of business transition. Conference Program can be viewed here.

Reply to this email to request a discount code for registration!