Know your audience...

The most important step to being a stronger influencer, negotiator, or salesperson is slowing down to consider who you are talking to. It's a step most of us are aware of but few of us know exactly how to do it. How can you quickly assess what your audience values, dislikes, or avoids? 

At Better Your Best we use a relationship framework called DISC. It's a behavioural framework that helps people better understand themselves to better understand others. Through observing other people's behaviours we unlock the key to better understanding other people's primary behavioural style.

We are not all alike, we are not all motivated by the same things or make decisions for the same reasons. Knowing the DISC framework helps you quickly identify other people's primary behavioural style which then helps you to determine how they make their decisions, what they are motivated by, and how best to give recommendations.

You may have heard of DISC before, perhaps even been trained on it. But are you fully leveraging its capabilities to be a stronger influencer, negotiator, or salesperson? This is critical information when trying to build key relationships. Adapting your communication style to that of your audience helps to build trust, engagement, and rapport; key attributes to having more powerful relationships.

Strengthen your ability to know your audience by downloading this DISC Insights Card, or join us for our upcoming complimentary DISC sales webinar.




 

Wednesday, April 28th @ 12 PM PST

People buy from people they like. If you are selling to all people the same way, chances are you are missing out on a big portion of sales. Knowing your customer is a critical step in the sales process. Understanding behavioural styles and adapting your style leads to stronger trust, engagement, and ultimately more sales. You and your team are invited for an interactive hour of connecting and learning. Strengthen your ability to assess your customer and adapt your style to connect more effectively.

 


Fri April 15 @ 12pm PT

How consistent are you and your team at achieving your strategy? In Ruthless Consistency, author Michael Canic identifies the three surprising reasons most strategic change initiatives fail: Leaders unwittingly send mixed messages that demotivate their people and undermine those initiatives. Leaders focus on what they do instead of what their people experience. Leaders are not as committed as they think they are or need to be. The antidote to these problems? Ruthless consistency.

Haven't read the book? No problem! Join us for an engaging panel discussion with lawyer Digby Leigh of Digby Leigh & Co. and the president of Making Strategy Happen and author of Ruthless Consistency Michael Canic.

 

All the best,

Carolyn de Voest B. Ed CPCC MBA

Principal & Founder

t   778.238.6448
e  carolyn@betteryourbest.ca
w betteryourbest.ca