Dear Carolyn

The summer is not over, but I can say it's already been quite full for Better Your Best! First was the Odlum Brown VanOpen, which, despite the rain, was a big success and some great lessons learned. Next was a wonderful gathering for Alberta business women for a morning of golf, good food, and great connection!

A Reminder From the Great Billie Jean

I was sitting in a boardroom at the US Open the first time I heard Billie Jean King say it live: "Nothing worth doing is easy. Pressure is a privilege." The latter part of that statement is the title of her famous book — and it's been echoing in my head ever since the Odlum Brown VanOpen tennis tournament.

The comeback of the Odlum Brown VanOpen was not easy. It rained, and it rained a lot. It put pressure on a new team that was truly unprecedented. It's going to be a while before I want to talk about weather forecasts and the absolute fastest process for drying a court.

While it's no secret the rain made things operationally very challenging, what emerged through it — like a rainbow — was just how special it is to work with a high-performing team. This team, 85% volunteers, was aligned around one purpose: a love of tennis — and one mission: to bring professional tennis back to Western Canada. That mission belonged to every behind-the-scenes contributor:

  • The tournament organizer who never backed down from an unpredictable challenge
  • Volunteer leads who took holiday time to participate
  • Legacy volunteers who keep coming back
  • Ball kids who stayed till 2 am loving the chance to stay up late
  • Spectators who waited out the rain and asked, "What can we do to help dry the courts?"
  • Sponsors who show up and fund because they understand that you can't be what you can't see

It takes a huge team to pull off something so special. Watching tennis is pretty fun — but collaborating with these contributors is what makes it a rich experience for everyone.

It wasn't just great event management that got us through the week. It was this great team and their special culture driven by a common purpose-a love of tennis.

At Better Your Best, we work with leaders who want to build organizations that perform at this level through both their highs and lows — places where people are engaged, accountable, and genuinely invested in a shared outcome. The Odlum Brown VanOpen reminded me why that work matters. When a team truly fires on all cylinders, you feel it. So does everyone who's part of it. And in the end, they find themselves saying: nothing worth doing is easy — and it's a privilege to do it together.

What was the last challenge your team faced that made you stronger in unexpected ways?

 



 


All the best,

Carolyn de Voest B. Ed CPCC MBA

Principal & Founder

t   778.238.6448
e  carolyn@betteryourbest.ca
w betteryourbest.ca

 
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